Icy, Creamy, Healthy, Sweet EVENTS!

I am so thrilled to share with you a packed calendar of book events coming up this spring and summer. I’m taking Icy, Creamy, Healthy, Sweet to NYC, Seattle, San Fransisco, Michigan and more, all thanks to my amazing sponsors Vitamix and HawaiianShavedIce.com. I hope to see you there- it’s going to be a blast!…

Strawberry Cheesecake copy I am so thrilled to share with you a packed calendar of book events coming up this spring and summer. I’m taking Icy, Creamy, Healthy, Sweet to NYC, Seattle, San Fransisco, Michigan and more, all thanks to my amazing sponsors Vitamix and HawaiianShavedIce.com. I hope to see you there- it’s going to be a blast! Check out my EVENTS page for the most up-to-date information.

Sunday, May 1, 3:30-4pm
Food Book Fair, Wythe Hotel, Williamsburg, Brooklyn, NY

I’ll be in the garden with sweet samples and signing books at the 5th annual Food Book Fair! Tons of panels, workshops, and events are taking place during the fair, as well as Foodieodicals; an indie food magazine festival-within-the-fair. Follow along at #FBF2016.

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Sunday, May 22, 11am-1pm
Home Launch, Providence, RI

Join me at my home for a family-friendly, all-are-welcome bash, hosted along with Stock. There will be party games, ice cream making demos, book signing and samples galore! To RSVP and receive directions to my home, please use this form.

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Friday June 10, 3pm-5pm
Baked NYC, TriBeCa, NYC

Brownie à la Mode, anyone?! I’ll be setting up shop inside one of my favorite classic American bakeries at Baked NYC, on 279 Church Street between White and Franklin. There will be tasty treats to sample, books available for signing, and maybe even a beer or two to ease you into the weekend.

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Saturday June 11, 11am-1pm
Union Square Greenmarket, NYC

Located in one of New York City’s great public spaces, the Union Square Greenmarket is one of the biggest and most well-known farmer’s markets in the country. You know how I feel about farmer’s markets! I’ll be signing at the GrowNYC tent on Union Square West between 15th and 16th st. Swing by and say hi, and pick up a signed copy with your summer produce.

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Sunday, June 19, 2-3pm
Tower Hill Botanic Garden, Boylston, MA

Tower Hill Botanic Garden is a must-see for anyone with a green thumb. I’m so happy they’ve asked me to return for a sweet treats demo and book signing! Click here to pre-register. This event is FREE with admission.

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Wednesday, June 22, 6:30-7:30pm
Omnivore Books on Food, San Francisco, CA

Cross this off my bucket list! A book signing at Omnivore Books is a dream come true. I’ll be whipping up tasty frozen treats, and giving away fabulous prizes from my lovely sponsors Vitamix and HawaiianShavedIce.com.

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Thursday, June 23, 6:30-8pm
Book Larder, Seattle, WA

I can’t wait to get into the kitchen space at Seattle’s famed cookbook store, Book Larder. I’ll be making some delicious treats and signing books and I couldn’t be more excited. There will be amazing giveaways as well, provided by my wonderful sponsors, Vitamix and HawaiianShavedIce.com.

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Saturday, July 16, 10am-12pm
Horizon Books, Traverse City, MI

I always spend July in Northern Michigan with my family, and I am so excited to bring Icy, Creamy, Healthy, Sweet to the Great Lakes State and the wonderful indie bookstore Horizon Books. Once again, my fabulous sponsors, Vitamix and HawaiianShavedIce.com will be providing door prizes. Stop by on your way to brunch for a sweet treats demo and signing!

Today’s the DAY!

Today is the day! I am so thrilled to announce that Icy, Creamy, Healthy, Sweet is out in the world. I cannot wait to see what recipes you make, so be sure to tag me @ch_chitnis and use the hashtag #icycreamy so that I can take a peek. In the coming weeks and months, I’ll let…

AB5A3451 Today is the day!

I am so thrilled to announce that Icy, Creamy, Healthy, Sweet is out in the world. I cannot wait to see what recipes you make, so be sure to tag me @ch_chitnis and use the hashtag #icycreamy so that I can take a peek. In the coming weeks and months, I’ll let you know as different recipes are showcased online and in print- lots of exciting things coming up! You can find my book at any of the retailers listed below, or your local bookstore. Thank you all for your unwavering support over the years and the love that you have shown my books.

AMAZON / BARNES AND NOBLE / POWELL’S / ROOST / INDIE BOUND

And now for the most thrilling news imaginable! I’m going on a BOOK TOUR sponsored by Vitamix and HawaiianShavedIce.com, both companies that I use and love, and both of which played a prominent role in the making of this book. So what exactly does that mean? Well, that means we’re busy planning amazing events in Providence, NYC, Seattle and San Francisco!  West Coast, I’m coming for you! Stay tuned for more to come in the weeks ahead. I look forward to meeting you at book events this summer!

IcyCreamyHealthySweet If you’ve ever wondered what it looks like to photograph and style an entire cookbook- well, here’s my working wall! I devoted a wall in my studio to the book, and after every shoot I would print out the pictures that made the cut and tape them to the wall. When I stood back from it I could easily tell when a picture didn’t fit. I had a very specific aesthetic in mind for the book: light, clean, bright and cheerful. I wanted it to feel like a beautiful summer day- and I really hope I accomplished that goal. I’m pleased as punch with how it turned out and when I look back at this wall, it kinda blows my mind how much work went into the making of this book! I guess I was having so much fun with it I didn’t realize what a big task it really was. To celebrate the birthday of Icy, Creamy, Healthy, Sweet I am giving away two copies on Instagram, so hop over and enter for your your chance to win! Icy Creamy

Terrain in Westport, CT

Spring is here in full force…how did that happen so darn fast!? With the first blooms appearing my mind turns toward gardening and there is no better place to draw gardening inspiration than Terrain in Westport, CT. The first thing that greets you when you walk through the doors is this gorgeous potting display, which…

Terrain at Westport 3 Spring is here in full force…how did that happen so darn fast!? With the first blooms appearing my mind turns toward gardening and there is no better place to draw gardening inspiration than Terrain in Westport, CT. The first thing that greets you when you walk through the doors is this gorgeous potting display, which is pretty much what my dream potting table looks like! Terrain at Westport 15 Terrain at Westport 13 Terrain at Westport 16 Do you have a favorite color combination- one that just makes your heart sing? Mine is a certain blue-green, and dusty rose…and what do you know, it was on display throughout the shop. I had to stop myself from buying up this whole display just so that I could recreate it at home! That pitcher…that pink glass…those adorable enamel mugs- I loved them all. Terrain at Westport 14 Terrain at Westport 4 Terrain at Westport For all of the beauty and inspiration, I did leave empty-handed. I am trying to be incredibly conscious of what I bring into my home these days, and how I spend my money. And it is a funny thing- just looking at these pictures makes me as happy as if I would have bought every little thing that I loved. The pictures capture the styling and beauty, in a way that a single object can’t quite do. So enjoy this bit of eye candy, and have a lovely weekend. Next week is the launch of Icy, Creamy, Healthy, Sweet and I am so thrilled by all that is planned. It is going to be an exciting spring and summer- I can’t wait!Terrain at Westport 8 Terrain at Westport 6 Terrain at Westport 12 Terrain at Westport 11 Terrain at Westport 10

A Weekend Away, NYC

What a weekend of beauty and inspiration! I’ll tell you, traveling with Elizabeth is such a treat. We both love to find balance between adventure and relaxation when we travel, and by that I mean days filled with beautiful food, explorations and shopping, and evenings filled with chick flicks. We might have been back at…

NYC1 What a weekend of beauty and inspiration! I’ll tell you, traveling with Elizabeth is such a treat. We both love to find balance between adventure and relaxation when we travel, and by that I mean days filled with beautiful food, explorations and shopping, and evenings filled with chick flicks. We might have been back at the hotel by 10pm, but we were laughing well past the wee morning hours. After a winter filled with solo parenting, it was the perfect rejuvenating weekend away. And as luck would have it my husband took the boys to Florida for the week to join my dad and brother for a little spring break boy’s vacation. I have to work this week, so I am now by myself here at home. It feels weird to be in an empty (really clean!) house and I am kinda loving having some time to catch up on work, spring clean, and sew/ knit late into the night.  Greenmarket, NYC TulipsGreenmarket But back to NYC- we spent most of our time walking around, ducking into little shops and eating. It’s funny- neither of us were craving heavy, rich food. Instead we sought out little cafes with great coffee and light eats. Our absolute favorite was Bluestone Lane, an Australian coffee shop. Their almond milk coffee, and grilled gluten-free banana bread with whipped ricotta are the stuff dreams are made of and I would gladly move to NYC just to eat breakfast there every morning. Please come to Providence Bluestone Lane- I’ll be your most loyal customer. Promise! Church NYC Blooms NYC3 The Butcher's Daughter Village We were lucky enough to have great weather- a bit chilly, but nothing we couldn’t handle. This made for the perfect walking weather, and we had some lovely strolls through Greenwich Village and Soho, the Upper West Side and Midtown. The magnolia trees were in full bloom and it was just gorgeous.

Purl SohoPurl Soho2 Purl Projects Of course we made it to our favorite two shops- Purl Soho and ABC Home. Endless beauty and inspiration. I left with a few skeins of yarn, including two of Purl’s new Linen Quill, which I am really excited to try.  ABC Home 2 ABC Home4 ABC Home 3 ABC Home 4 ABC Home 1 It’s nice to be back in Providence now, awaiting spring and the return of my boys. I’m excited to take some time this week to get caught up on life before we embark on what is shaping up to be a busy and exciting season, filled with travel and new projects. And maybe…just maybe another weekend trip to NYC. I always leave wanting more. Spring in NYC

 

Easter Eggs- a few ways

I love Easter- it is such a beautiful holiday, one that celebrates rebirth and hope. It just so happens that Easter crafting is my favorite! Here is a fun round-up of different egg decorating tutorials I’ve shared over the years. It’s not too late to whip up some Easter egg fun! Playing with natural dyes…

Botanical eggsI love Easter- it is such a beautiful holiday, one that celebrates rebirth and hope. It just so happens that Easter crafting is my favorite! Here is a fun round-up of different egg decorating tutorials I’ve shared over the years. It’s not too late to whip up some Easter egg fun!Natural dyeNatural dye 1 Playing with natural dyes it my absolute favorite! I’ve given detailed instructions in this post, as well as this one, as to how to dye eggs with ingredients you likely have around the kitchen. For the botanical print eggs pictured at the very top, I used natural dyes and this tutorial from Erin of Reading My Tea Leaves. When the boys are a bit older and have more patience, I’d love to try the botanical eggs again! This year, we just used natural dyes, with the occasional rubberband wrapped around the egg to achieve stripes. Their favorite part was then peeling and eating the multicolored hard-boiled eggs! Oh boys.Succulant eggs 1Succulant eggs Another fun egg craft includes blowing out the eggs, dying them and using them as planters for tiny little succulents and flowers. This is definitely a craft for older kids, and more delicate crafters. Blowing out the eggs does take some work! I wrote more about it here. Eggs w pansy Finally, if you are in a real hurry (let’s say the morning of Easter, perhaps!), this craft will save you! Simply cut little hats out of colorful paper and rest them on top of a few eggs. If you’re so inclined you might even draw funny little faces. I think these would be adorable place-markers at the kids Easter table. Have fun and happy Easter!Easter eggs w hats Eggs w hat

 

Stash Busting

I had a thought last year when I was going through my sweater collection…here’s a stash of unused yarn, right here in the form of a sweater that I never, ever wear. The painful part was coming to terms with ripping out a piece that had taken me months to knit, but here’s the thing:…

v-neck I had a thought last year when I was going through my sweater collection…here’s a stash of unused yarn, right here in the form of a sweater that I never, ever wear. The painful part was coming to terms with ripping out a piece that had taken me months to knit, but here’s the thing: when I buy yarn for a sweater I invest in really nice, gorgeous yarn that can withstand the test of time. If that sweater isn’t getting loved and worn, isn’t the fabulous yarn better used in a different, more wearable sweater? The answer for me is a resounding YES. I don’t want anything in my closet that I don’t wear, handknit sweaters included. And so my Liv cardigan got ripped out about halfway and refashioned into a simple, v-neck sweater. And I am thrilled with the results. This fits my style; simple, classic and a bit tomboy-ish. Nothing fancy or fussy. AB5A3648 In other news, I am absolutely obsessed with colorwork. I find it pretty magical to watch the pattern come to life as you knit. All of a sudden where there where just a few random knits of one color, and a few random knits of another, a flower comes to life. It really is magical. The pattern for these mitts was generously shared by leighside knits, the most gifted of all mitt knitters!  I love the pointy tips- so whimsical and elfin. We had a few days of warm weather this week and everyone is whispering about spring. Feeling that vibe I picked out the prettiest quince blossom-color of yarn, which will be made into a birthday sweater for a sweet little girl.  I love looking down while I’m knitting and finding a burst of spring right there on my needles! As we head into spring, what is on your needles?

AB5A3603AB5A3621AB5A3593 *all pictures here by the fabulous Forrest Elliott*

 

Icy Creamy Healthy Sweet Pre-Order Giveaway

In less than a month ICY CREAMY HEALTHY SWEET hits bookshelves and to celebrate I have a gift for everyone who pre-orders the book!  It’s my little way of saying a great big thank you for all of your support! If you pre-order the book in the next two weeks, I will send you a…

AB5A3825_uc In less than a month ICY CREAMY HEALTHY SWEET hits bookshelves and to celebrate I have a gift for everyone who pre-orders the book!  It’s my little way of saying a great big thank you for all of your support! If you pre-order the book in the next two weeks, I will send you a free 5 x 7 professionally printed photograph (the one above of the blackberries and blueberries!). I framed my print and it lives in my kitchen, where it constantly reminds me that the bounty of summer is right around the corner!

After you order the book, simply fill out THIS FORM with your name, address and purchasing information. And if you’ve already ordered the book (thank you!) – not to worry, you can still fill out the form to receive your print.

So, to receive your free print:

  1. Pre-order your copy of Icy Creamy Healthy Sweet from any of the following retailers: Amazon / Roost / IndieBound / Barnes & Noble
  2. Fill out THIS FORM with your name, address and purchase information.
  3. That’s it…you’re all set! Your print will arrive in the mail in 2-4 weeks. If you have any questions, or if you live internationally, simply shoot me an email and we can work it out!

And can I just say…this book is a beauty. It exceeded all of my expectations in terms of design and feel: hardcover, matte pages and full-page color pictures for every recipe! Inside you will find 75 recipes for frozen yogurt, pops, dairy-free ice cream, slushies, shakes, granitas, snow cones, ice cream sandwiches and more. And here’s the kicker…they are all FREE of refined sugar. This book reflects my ongoing dedication to providing my family sweet treats that rely on natural sweeteners without compromising taste one bit. I think my favorite two recipes are Raspberry Ice Cream with Dark Chocolate (make it with farm fresh, just picked berries- seriously, just do it!) and Black Forest Pops with Homemade Cherry Compote.  Oh, and the Gingerbread Cookies with Chai Ginger Ice Cream, and the Tart Cherry Limeade Slushies … well, you get the picture!

I know it is early to be thinking about frozen treats, but trust me, you’ll be happy to have this baby in your kitchen once the temperatures soar! Here’s a little peek inside at a few of my favorite spreads…

AB5A3587 AB5A3582 AB5A3584AB5A3583 AB5A3451
*photos in this post by the fabulous Forrest Elliott

Vacationing

A week back from Jamaica and it already seems like a lifetime ago. We were lucky enough to vacation with my parents, two brothers, and sister-in-law. Once you vacation with family, you’ll never want to vacation alone again (if you have small kids, that is). There are so many helping hands and so many willing…

Jamaica1 A week back from Jamaica and it already seems like a lifetime ago. We were lucky enough to vacation with my parents, two brothers, and sister-in-law. Once you vacation with family, you’ll never want to vacation alone again (if you have small kids, that is). There are so many helping hands and so many willing playmates, that as parents you get a real break. I’m so thankful for the strong bonds that my boys have with my family. It is really something special to see.

Jamaica, at the farmJamaica, at the farm1Jamaica farm, horseJamaica, at the farm2 We rented a villa all together at a resort in Montego Bay. There is a little farm on the property, as well as several pools, tennis courts, a golf course, a put-put course, playgrounds and of course, beaches. The property is sprawling which makes it perfect for long walks and scooter rides. Although the resort is beautiful and well-kept it doesn’t have an overly-fancy or all-inclusive feel to it. Instead it feels like you’re at home in a little beach-side neighborhood. The staff is exceptional as well- the guys who run the tennis program are so great and as a family that loves racquet sports, we have a ton of fun. It was especially amazing to see Vik take off with his tennis game. He’s such a great little athlete, and asked to play for several hours every day!

Jamaica basketsHalf Moon Bay, JamaicaHalf Moon BayHalf Moon Bay spaOther than that we spent our time on the beach or in the pool, relaxing and soaking in the sun rays. It’s funny- when we returned home I thought that is what the boys would miss the most, the warm weather. Instead they missed having all our family around. When I asked them if they’d want to live in Jamaica they replied, “Only with Grammy and Papa.”  That’s pretty high praise from two little island boys!

JamaicaJamaica lilyJamaica flowerJamaica sunset dockJamaica sunsetSunset

Jamaica, Local Flavor

Now that we’re back in Rhode Island it’s hard to believe that somewhere out there the sun is beating down on white hot sand while the ocean waves roll lazily on the shore. It’s hard to believe that somewhere out there it is 80 degrees with the slightest breeze blowing in off the ocean, rustling…

Jamaica, at the market2Now that we’re back in Rhode Island it’s hard to believe that somewhere out there the sun is beating down on white hot sand while the ocean waves roll lazily on the shore. It’s hard to believe that somewhere out there it is 80 degrees with the slightest breeze blowing in off the ocean, rustling the leaves of the palm trees. But what is really hard to believe is that we choose to live here in New England when we could be living there (joking…kind of)! Our trip to Jamaica was heaven on earth. It was so nice to escape the winter sickness that had descended on our family during the last few months. Digging our toes into the sand, basking in the sun and swimming the day away in the ocean proved to be immensely healing. We’re back and feeling good!Jamaica fish

Jamaica, at the market1

Jamaica, at the market4

Jamaica lobster

Jamaica menu Of course all of the Vitamin C helped too. We indulged in fresh pineapple ever morning, and coconut water straight out of the coconut every lunchtime. Jamaica is a place of such abundance in terms of local food offerings. We ate so well while we were there- lobster, fish, jerk chicken, tropical fruits and avocado as big as our heads- it was all so incredibly fresh and delicious. I spent an afternoon wandering the market and trying all kinds of interesting fruits: soursop, custard apple, sweetsop, guava and naseberry. I also bought bags of sugar cane for swirling in our nightly piña colada (made with fresh coconut meat and fresh pineapple- heaven on earth).

Jamaica, at the market5

Jamaica, at the market6

Jamaica, at the market The seafood offerings made for some memorable dinners. Curry crab and jerk lobster were the crowd favorites, served alongside fried plantains and rice and beans. There is also a Jamaican fish dish called Escovich, which is best described as lightly fried red snapper served with vinegar pickled vegetables. It is so tasty.

Jamaica, fish

Jamaica fishing boats

Jamaica crab Tomorrow I’ll share with you a bit more of our trip, like where we stayed and a glimpse of the gorgeous sunsets that I am now missing terribly!

Jamaica, at the market3

 

How to Write a Book

Over the years I have received numerous emails asking about the process of writing a book. So many people dream of writing a book, and I was one of those people. The idea of seeing my name on the cover of a book, my words and pictures forever bound in a volume and sent out…

cfe18-img_7935 Over the years I have received numerous emails asking about the process of writing a book. So many people dream of writing a book, and I was one of those people. The idea of seeing my name on the cover of a book, my words and pictures forever bound in a volume and sent out into the world to live in kitchens/ on bookshelves…well, that was the stuff of my dreams. In fact, I obsessed about it and made it my mission to learn everything I could about the process. It worked…4 years after I began my writing career I landed my first book deal with The Little Bookroom.  I’ll never forget the feeling of opening the box that contained copies of my first book, Markets of New England. I was trembling with excitement, and upon seeing all those little books with my name on the cover, my eyes filled instantly with tears. I’ll also never forget driving to Boston to meet with my editor, Jenn, at Roost to pick up the first copy of Little Bites.  Now, in just a few short weeks, I’ll be able to hold Icy Creamy Healthy Sweet in my hands! So the question is, how do you move from idea to book? Here I’ll describe the nuts and bolts of the process. Settle in, this is going to be a lengthy post!

THE PROCESS

1. Fiction vs. Non-fiction: The process of pitching your book differs depending on if you are pitching non-fiction or fiction.  For a fiction title, you must have the complete work written before you pitch. For non-fiction work, you must have a book proposal. A book proposal is a document used to interest and ultimately sell an agent and/ or editor on a non-fiction book before the book is actually written.

A book proposal contains the following:

I. Overview

II. Author Profile

III. Comparative Titles

IV. Target Market

V. Promotion

VI. Annotated Table of Contents

VII. Sample Material  (this is where you’d showcase a handful of recipes, projects, chapter openings and pictures)

The book proposal for Little Bites was roughly 40 pages long, so this isn’t just a quick jotting of notes. Months were spent writing and tweaking that proposal.  And let me mention, I have written proposals that have not sold. At the time I was disappointed, to say the least. All that work for nothing! But what I came to realize is that I didn’t have enough to say on the subject and I wasn’t passionate about it- and that came through in the proposal. Here’s something to remember: If you write a book you need to be passionate enough about that subject to be completely wedded to it for at least 2-3 years solid. You will spend 6 months to a year writing the book (here I’m really talking about non-fiction books), and then you will spend 6 months to a year editing the book, and then you will spend 6 months to a year marketing the book, doing interviews and events, and selling it every chance you get. If you write about a subject that is just a passing interest, you will regret it deeply. For example, I live Little Bites every single day; I feed two growing boys three meals a day plus a boatload of snacks EVERY SINGLE DAY! It had been 6 months since Little Bites hit shelves and I still cook from it at least 3-5 times a week. You need that kind of passion and stick-to-itiveness.

2. Agent vs. No Agent: This is a personal choice, but I will say from experience that an agent will move the process along for you.  They have relationships with editors at all the publishing houses and this is what you get an agent for…their relationships.  They will make sure your proposal lands in the right hands.  Certain publishers don’t even accept cold pitches- for those you must use an agent.  Agent’s also protect an authors rights, and in the case of a disagreement with the publisher, the agent can play “bad-cop” so that the author can remain on good terms with their editor.  This is critical as you will work with your editor for over a year, and sometimes longer, to see a book from start to finish. This is critical to remember: you should NEVER have to pay an agent.  Anyone asking for payment is scamming you- the agent only gets paid from the publisher once they sell your book (they usually take 15%).

There are a few ways to find an agent:

  1. Look at related books that you like and check the acknowledgements. If the author had an agent they will usually be thanked.
  2. Writer’s Market and Publisher’s Marketplace and Jeff Herman’s guide to Publishers, Editors and Agents to be useful. Writersmarket.com has a pretty good online resource guide to agents and publishers as well, but it is a paid subscription.
  3. Finally, if you know an author personally, and you have a writing background to back up your request, you might consider asking for an introduction.

3. Query letter: When approaching a publishing house, editor or agent, you need to introduce yourself with a one-page letter, known as a query letter.  There is a science to this letter, in fact I teach an entire online class through Squam about perfecting the query letter, Pitch Perfect, which we’re hoping to run again soon. So that’s all I’ll say about that (wink, wink). Seriously though- there are a ton of great books out there that dissect the query letter and offer examples of successful query letters. Don’t be afraid of your public library- it is 100% where I learned everything about pitching my writing.  That’s no joke!

4. From Agent to Publisher: Let’s assume you went with an agent, and your work was accepted.  Hooray!  Now the two of you will sign a contract, which will stipulate the percentage the agent will make (standard 15%) on your book sale.  From there, you might work together to edit and massage your proposal (non-fiction) or your manuscript (fiction, poetry, memoir).  Once you are at a place where you feel the work is ready, you will come up with a list of publishers that you want to approach, and your agent will begin the work of shopping your work around.

5. Publisher: If more than one publisher is interested, you might have a bidding war (good for you!), but if only one publisher is interested than you begin contract negotiations.  This differs greatly for every book, but it will include your advance (how much you get paid in advance of the book selling) and your due date.  It may also include the number of pictures included, international rights, and a slew of other legal items.  If you are not using an agent, I strongly suggest hiring a lawyer to explain and look over your contract with you.  You want to know exactly what you are getting yourself into.

6. Writing: Once the contract is signed, you hand over your manuscript (fiction) or you begin writing your book (non-fiction).  For example, I had six months to write Markets of New England, a year to write Little Bites, and six months to write Icy Creamy Healthy Sweet. You will begin forming a marketing plan towards the end of your writing process.

7. Editing: Now for the editing, copy-editing, layout and design- a very intensive process that will eventually render proofs (the pages of your book!) for a final read-through before the book goes to press. This can take 6 months  for a photo heavy book.

8. To Press: Off to the press it goes.  Now you turn your attention to marketing- sending out press queries, advance copies and setting up book signings so that by the time your book comes out, it is already receiving press and events are already lined up. I wish someone had told me this before I wrote my first book: you will spend equal amounts of time writing your book as you will promoting it. Marketing is a whole other ballgame and to sum up what I’ve learned over the past 6 years I’ll say this: No one, not a publicist, a book store, an event manager, or anyone else will promote your book like you will. The book is your baby and it is your job to get it out into the world.

So there you have it in a nutshell. There are some fabulous resources out there, including a recent blog post by the always inspirational Heidi Swanson of 101cookbooks.com. She wrote about her book proposal process here. Another great post about the money side of things can be found at Dianne Jacob’s site Will Write For Food here. Finally, I though I would share three titles that I found very helpful when I was writing my very first book proposal (which never was bought, by the way!): How to Write a Book Proposal by Michael Larson, Write the Perfect Book Proposal: 10 That Sold and Why by Jeff Herman and The Writer’s Guide to Queries, Pitches, and Proposals by Moira Anderson Allen. Lastly, I’ll add this: If/ when I teach Pitch Perfect again, I’d encourage you to check it out if you are interested in writing a book. Once you can write an outstanding query letter, you can capture the attention of editors and agents. Several of my students have their work regularly featured in magazines, and two of them have made the transition to books, having signed agents and constructed book proposals.

I’d love to open the comment section up to questions, as well as stories from your own publishing journeys. Next week I am going to share more about my writing journey, specifically the process of writing and photographing my latest book, Icy Creamy Healthy Sweet. I’d love to make posts like this one a more regular feature. There are so many aspects of writing that I could cover: where to find inspiration, the actual writing process, magazine writing, interviews with authors about how they got their start and the list goes on. Are there any subjects that are of particular interest to you? Let me know, and I’ll do my best to cover them!

Icy Creamy Healthy Sweet_Roost Books

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